News has it that for the second time in a row, Brand Finance, an independent brand valuation consultancy based in London, has ranked Real Madrid as the most beloved brand in world football.
This was based on the Brand Finance Football 2020 annual report, in which Real Madrid were at the top of a list that included big clubs such as FC Barcelona, Liverpool, Manchester United, Manchester City and 45 other big European clubs.
As quoted by Sports Central in its analysis, Brand Finance points out that: “Real Madrid continues to be the strongest brand in world football and the results indicate that the future will be better, having won the league this year.
On the other hand, the consultancy firm highlights that the club: “Has expanded its commercial offer by launching an innovative brand, Real Madrid Next, whose objective is to work with technology-oriented start-up companies. Real Madrid is also making good use of social networks to increase the participation of its fans, with the creation of the pay-per-use channel Madridista Nation.